Wordmark logo definition professional#

Because of their simplicity, wordmark logos are easy for customers to understand. Using a wordmark is a good decision if you have a new business and the name of the business needs to get out there. Why design a wordmark logo as opposed to using graphics?īoth types of logos have their own advantages, and the choice between a wordmark or brandmark is subjective and relative to what the business wants to portray. Some well-known iconic wordmarks are for example Coca-Cola, Google, and SONY. There are a lot of different type-styles used for wordmarks - the most common being script, sans-serif, and serif. What is a wordmark logo?Ī wordmark or logotype is, in essence, the name of a brand designed with the use of unique typography. Paul here - I’m a type designer and lettering artist from the Netherlands with a passion for not only beautiful but also usable wordmarks.

There is nothing cooler than a new logo, right?!Ĭurrently accepting new projects, so please get in touch via if you are interested in working together. Started in 2012 as a little side hobby it soon became a full-time business working for clients all around the world.Īll the different stories from all the passionate people I meet along the way is what keeps sparkling the excitement in what I do everyday. My passion is the craft of custom logotypes, logo-marks and lettering designs that are consistent, useable and beautiful.

Wordmark logo definition professional#

Paul von Excite I'm a self-taught professional logo designer specialised in type & lettering.